You have probably heard Dani Johnson’s line that: People tell and stories sell.
In network marketing this is the best advice you can give to anyone who is just starting out. And yet people will rather learn the facts about the nutrition labels than about the stories of the people who’ve used the products.
This is one of the biggest mistakes people make because they are wasting time and money thinking that if they know how to explain the affects the products and the ingredients are having on the body that their prospect will be more likely to try it.
If you’ve tried this approach than you know that it doesn’t work, and now you know why. If you are new in network marketing and you are trying to figure out the best approach to selling your MLM products and recruiting new distributors, than this is advice I would give you:
- Learn how to lead people. People will only sign up with someone they view as a person they see as someone who can lead them to success.
- Learn how to earn people’s trust. People will only buy from you if they trust you….and if you haven’t been able to enroll even your sister or brother, than you know I am right.
- Keep learning everything about network marketing industry. If this is the career you’ve chosen than this is what you should master.
Master your story telling, and one day when you decide to move on into other areas of network marketing or internet marketing arena, your story telling will make you a lot of money. And that is why Dani Johnson is still one of the best marketing trainers and personal development coaches our industry has ever seen.
